Shopify Experts - Online Meats

CASE STUDY:

Online Meats.

New Brand - 6000 Orders in Under 6 Months.

The Brief.

JR Wholesale Meats had 25 years of experience providing quality meat products to restaurants across New Zealand when they realised there was a huge opportunity to create a DTC channel.

With no previous website, Zyber worked with Online Meats to create and implement an eCommerce store powered by Shopify so that the general public can purchase the prime meat they have enjoyed in restaurants for years.

A Shopify website was a step in the right direction The real strategy in place was the 12 month Growth Strategy to help grow the Online Meats generate another stream of income towards Jr Wholesale Meats. This included but not limited to; database growth, improve the Life Time Value of new clients, ongoing subscriptions to meat in a box packages, segmentation of customers, creative ads for top of funnel marketing, photo shoots and more.

Our Approach.

Our dedicated team of designers and developers collaborated with JR Wholesale Meats to bring to life their new business and brand story, Online Meats. As a brand new business to Shopify, our strategists supported Online Meats by setting up goals and KPIs on a quarterly basis and strived to achieve those targets.

Through creative messaging and maximised advertising, we supported Online Meats to leverage their online sales during the COVID-19 lockdown. Their unique selling proposition of premium meat at an affordable price, combined with same day delivery caused sales to explode. Online Meats was the loudest butcher online, and subsequently they dominated the market.

Integration: Klaviyo

Our strategists saw the opportunities that a Klaviyo integration with their Shopify store could provide. The Klaviyo flows our team implemented allowed Online Meats to utilise their database, segment their customers and create customised messages for their valued customers.

A/B Split testing

We wanted to know if raw meat or cooked meat as the visuals on the website would help push sales. Interesting enough, there actually is a clear winner.
While we wont state what was the right way to market the content, Online Meats saw a 25% increase in sales with new product shots.

5%

CONVERSION RATE

6000

ORDERS IN 6 MONTHS

30%

CUSTOMER RETURN RATE

Project Outcomes.

Leveraging creative messaging and targeted advertising, we achieved a remarkable 5% conversion rate and processed 6000 orders within six months of launch. Furthermore, our integration of Klaviyo enabled Online Meats to effectively utilize customer data, resulting in a 30% customer return rate. By strategically positioning Online Meats as the go-to destination for premium meat with affordable pricing and same-day delivery, we helped them establish dominance in the online butcher market.

Integrations.

Check Out Some More Work.

Case study: online-meats - Zyber